Hello, I'm
Clarissa Rucker
“Capturing an image, freezing a moment, reveals how rich reality truly is. I love bringing life to moments that are often transient and unseen.”
Clarissa Rucker
Who Is Clarissa Rucker?
Clarissa M. Rucker is a highly accomplished communications professional with an impressive career spanning over two decades. Her diverse skill set and expertise encompass a wide range of competencies, making her a versatile and sought-after talent in the field of media and communications.
With an extensive background in print, photography, video production, social media management, marketing, master control operations, editing, videography, producing, news systems software support, event planning, project management, and customer service, Clarissa has proven herself as a multifaceted professional capable of taking on complex and demanding projects.
One of the standout chapters in Clarissa’s career involved her work with the Associated Press, where she played a pivotal role in connecting fast-paced broadcast newsrooms around the world. Her portfolio includes successful project management for prominent broadcast stations and media groups such as the BBC, TV3, ABC News, CBS News, Fox News, Tegna, Hearst, and numerous others. She has overseen integration projects with well-known shows like “The Gayle King Show,” “The Evening News,” “The Keith Olbermann Show,” MLB Network, and Global TV. Her leadership and collaboration with creative services peers and vendors have resulted in the creation of award-winning video projects recognized on an international scale.
Clarissa’s journey in the world of broadcasting began immediately after high school in Lynchburg, VA, which served as a stepping stone to her remarkable career. Over the course of a decade and her tenure at two television stations, her professional trajectory gained momentum when she transitioned to Washington, DC, a media market area of significant influence.
Notably, Clarissa has also been a liaison for film companies, including “Yade French Connection Films,” demonstrating her ability to bridge the gap between different facets of the entertainment industry.
Her commitment to community service and journalistic excellence has earned her the Laurence E. Richardson Community Service Award, a prestigious recognition highlighting her contributions to local communities through her work in Virginia’s broadcasting sector. Her coverage of the 2008 Inaugural Parade of President Barack Obama, prominently displayed in the “Newseum” for over a year, showcases her dedication to capturing historically significant moments. Her photographic talents have garnered several FOTO DC awards, and her work has been featured by reputable news organizations such as the Associated Press, MSNBC, ABC News, Yahoo, Google News, and others.
In terms of education, Clarissa holds a bachelor’s degree in broadcast journalism, with a minor in psychology, reflecting her interest in understanding human behavior and motivations. She has also pursued a master’s degree in organizational management, which undoubtedly contributes to her adept project management skills and entrepreneurial endeavors.
Recently, Clarissa has ventured into the world of entrepreneurship with her small black-owned business, Dimages and theHumanCondition, specializing in digital and photographic solutions. Her entrepreneurial spirit and dedication to her craft continue to drive her success and innovation in the ever-evolving field of communications.
Clarissa’s illustrious career, commitment to community, and dedication to excellence make her a standout figure in the world of communications and media, with a legacy of accomplishments that serve as an inspiration to aspiring professionals in the field.
What I Offer
I provide innovative solutions to the needs of my clients by crafting inspired campaigns that are both uniquely theirs and collaborative – to help brand, strategize and market their brands to achieve their ultimate goal(s).
Advertising
Services rendered when designing and/or implementing an advertising campaign to promote a product, service, event, idea, concept, issue, or the image of a person or property.
Videography
Showcasing the best and most impressive video projects.
Photography
Showcasing the best and most impressive photo projects.
- All Photos
- Nature and Wildlife
- People
- Places
What People Say
“Clarissa worked on my team as a project manager for complex enterprise software installations requiring 24/7 up-time in high-stress environments. She was also a leader among her peers for her commitment, dedication and resourcefulness. Clarissa has a terrific work ethic – with great attention to detail. She worked on – and project managed – many high-profile installations with our largest customers. Her customers were always complimentary about her commitment to success – and her ability to foresee potential issues and find creative ways to avoid them. When problems did come up, Clarissa always had a positive attitude about finding resolution – and doing so successfully. Clarissa has a passion about her work – and her colleagues. She strives for excellence in her own work and collaborates with colleagues to find innovative solutions for improving an organization.”
"I could write a recommendation for Clarissa about her technical proficiency, but it's so apparent I’m not. I could recommend Clarissa for her ability to do great work and complete the job under the most difficult conditions of all types, but I won’t. I could speak about her remarkable professionalism, but that information is amazingly abundant in all the other recommendations here, just read them. I am writing this recommendation for Clarissa because she is a genuinely wonderful, caring, dedicated individual who works hard, continues learning and challenging herself, creates beneficial outcomes, and is honest and straightforward in all she does."
"It is with extreme pleasure that I write this recommendation for Clarissa Rucker. I have known Clarissa for 14 years and, as one of her mentors, I am amazed at how she has carved a path for her career. Clarissa was my videojournalist while we both worked at the ABC broadcast television affiliate WSET. Collaborating with her on developing on-air stories in the Lynchburg/Roanoke, Virginia market was a creative joy. Through the years, I came to know that Clarissa has a genuine and natural-born compassion for the community around her. She takes that natural gift to the next level and acts on it in ways to identify and provide solutions to any situation. When she expressed an interest to work for the Associated Press, installing and explaining the software program used by hundreds of newsrooms across the country, I urged her to do so. I was pleased to know that at the AP, she excelled on many levels. Clarissa has a way of explaining complex programs, getting the most from them and the people using them, yet putting that explaination into a layman's language quickly. She has a way of thinking beyond a standard framework to find the optimum yet desired result. Clarissa is and has been an asset to all her work environments and I have no doubt that she will continue to grow. She is a joy to work with."
Education Timeline
Broadcast Journalism focused on three critical skills the job market looks for: critical thinking, writing, and presentation. Hone your ability to read and connect with an audience as you deliver presentations prompting them to take action.
Also received a minor in Pyschology.
Virginia University of Lynchburg
Organizational Management focused on the essential elements of the functional area of management, its structure, and the role management plays within an organization.
Georgetown University
Advanced Public Information Officer
This certification provided the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.